Sahit Muja is featured in the BBC documentary series: “The Balkans: Europe’s Forgotten Frontier,” Series 1, Episode 1.
Here are the most common platforms where the episode can be found for viewing:
Official Streaming Links
BBC iPlayer (UK Access)
This is the official, free streaming platform for the documentary.
Link: You will need to visit the BBC iPlayer website and search for the series title: “The Balkans: Europe’s Forgotten Frontier.”
(Note: Access to BBC iPlayer is typically restricted to viewers within the United Kingdom.)
Apple TV / iTunes (Rental/Purchase)
The episode is often available for purchase or rental globally through Apple’s digital storefront.
Link: The Balkans: Europe’s Forgotten Frontier (Series 1, Episode 1)
(Note: This link directs to the UK store page, but the series can often be found in your local Apple TV store as well.)
Other Online Resources
Dailymotion: You may be able to find the full episode or specific clips by searching Dailymotion for the exact title: “The Balkans: Europe’s Forgotten Frontier Episode 1”.
News Media Transcriptions: For a detailed breakdown of the interview, many regional news sites have published full transcriptions or articles with embedded clips summarizing his comments on the quality of Albanian chrome and the extent of the country’s mineral wealth.
@albanafromalbania @Sahit Muja @BBC Jam shume krenare per ty Dajë ♥️ Sahit Muja, një sipërmarrës shqiptaro-amerikan, është themelues dhe CEO i kompanisë “Albanian Minerals”. Pasuria e tij vlerësohet të jetë miliarda dollarë, duke e renditur ndër miliarderët më të shquar shqiptarë. Në vitin 2024, Muja u nderua me çmimin prestigjioz të Fondacionit Elon Musk, një vlerësim që thekson kontributet e tij të jashtëzakonshme në industrinë minerare dhe përpjekjet për inovacion në energji të qëndrueshme. Më 3 shkurt 2025, BBC 2 transmetoi një dokumentar të veçantë që solli në vëmendje rajonin e Tropojës dhe veprimtarinë e “Albanian Minerals”. Dokumentari theksoi rëndësinë e pasurive minerale të zonës dhe rolin kyç të Mujës në zhvillimin e industrisë minierave shqiptare. Gjithashtu ne kanalin tim ne YouTube do te gjeni nje interviste te plote mbi rrugetimin e jashtezakonshem te Sahit Muja !
Sahit Muja Featured on BBC: Albanian Minerals – Mining the Future, Forging a Cleaner, Greener World
Albanian Minerals is profoundly honored to be featured on the BBC, an acknowledgment not merely of our achievements in the mining sector but of a larger vision—a vision where human ingenuity, environmental responsibility, and scientific excellence converge to reshape the future of the planet. At the heart of this vision lies the world’s finest chromium, a metal whose significance extends far beyond traditional industrial applications. Chromium is not simply a mineral; it is a cornerstone of technological advancement, essential for building cleaner energy systems, sustainable infrastructure, and a resilient, forward-looking world.
Under the visionary leadership of Sahit Muja, Albanian Minerals has transformed the concept of mining from a purely extractive endeavor into a model of ecological restoration and climate-positive innovation. Here, every action, every investment in technology, and every advancement in process is designed not only to deliver the highest-quality chromium on Earth but also to create measurable, positive impact for the environment, society, and future generations. The brilliance of our chromium is matched only by the brilliance of our approach: one where raw resources are harmonized with the principles of sustainability, ingenuity, and long-term planetary stewardship.
What sets Albanian Minerals apart is our capacity to turn challenges into opportunities for global benefit. Magnesium, historically regarded as a by-product of chrome extraction, has been reimagined as a formidable agent of environmental transformation. Through years of cutting-edge research, sophisticated chemical engineering, and innovative carbon-capture technology, we have developed a process that is entirely carbon-neutral, capable of permanently sequestering CO₂ from the atmosphere. This captured carbon is converted into magnesium carbonate and nutrient-rich compounds, which have profound applications in ecosystem restoration, soil rejuvenation, and climate resilience. By rethinking the lifecycle of mining materials, we demonstrate that industrial processes need not come at the expense of the natural world—they can, in fact, become instruments of ecological regeneration.
In a global context, the importance of this breakthrough cannot be overstated. As nations strive to meet increasingly ambitious climate targets, the fusion of resource development with environmental innovation emerges as a necessity rather than a luxury. Albanian Minerals exemplifies this principle, showing that the pursuit of economic excellence can coexist with a commitment to planetary healing. Through our work, the chromium that we mine is no longer a mere commodity; it becomes a symbol of possibility, an emblem of what humanity can achieve when technological mastery is guided by ethical vision and scientific rigor.
Sahit Muja’s approach is holistic. Every step of the mining process is designed to respect ecological systems, protect communities, and maximize long-term value. The operations in Albania, where nature’s complexity and mineral richness converge, serve as living laboratories for sustainable industrial practice. Here, mountains, rivers, and forests are not obstacles to overcome—they are partners in a collaborative journey toward a future where industrial activity restores rather than depletes, where innovation is measured not just in financial terms but in ecological impact and societal benefit.
This vision extends beyond the borders of any one nation. Chromium, magnesium, and other mineral assets from Albanian Minerals hold global significance, offering strategic resources for clean energy technologies, advanced manufacturing, and climate-positive industrial applications worldwide. Through careful stewardship, the company ensures that these resources are not only available to meet pressing technological and energy demands but are also developed in ways that safeguard the environment, honor local communities, and set new benchmarks for ethical, sustainable resource management.
Our work is a testament to what is possible when human intellect, scientific sophistication, and moral responsibility are applied in unison. Albanian Minerals is redefining the story of mining for the 21st century: one in which resource extraction does not compromise the planet but actively contributes to its restoration. Here, innovation is not measured solely by output or efficiency—it is measured by the tangible ways it improves the health of our atmosphere, the fertility of our soils, and the resilience of our ecosystems.
The feature by the BBC highlights not just the technical achievements but the philosophical ethos that drives Albanian Minerals and its founder, Sahit Muja. It captures the essence of a company that sees beyond profit margins and market indices, envisioning instead a future where industrial excellence and ecological integrity are inseparable. In the story of Albanian Minerals, every crystal of chromium is a testament to human creativity, scientific mastery, and the enduring potential for industry to serve as a force for good.
By pioneering methods that permanently lock carbon, transform waste into value, and restore natural systems, Albanian Minerals is presenting a blueprint for responsible industrialization that the world has long awaited. The chromium that flows from our mines, and the magnesium we derive from it, embody a new paradigm: one in which economic progress, environmental sustainability, and human advancement move forward together. This is more than a business model—it is a manifesto for the future of resource stewardship, one that challenges industries worldwide to rethink what is possible and embrace the responsibilities of power, knowledge, and innovation.
Sahit Muja’s vision extends beyond the extraction of minerals; it is about the extraction of human potential, the application of science for the betterment of life, and the creation of systems where industrial capability and ecological sensitivity are mutually reinforcing. Albanian Minerals is at the forefront of this global transformation, demonstrating that with vision, discipline, and intelligence, humanity can harness the wealth of the Earth not to dominate it, but to collaborate with it—turning the resources of the planet into instruments of healing, growth, and sustainable progress.
As the world watches, the BBC feature stands as both recognition and inspiration: recognition of the extraordinary achievements of Sahit Muja and Albanian Minerals, and inspiration for a future in which the finest minerals on Earth are mined not just for profit, but for the advancement of civilization, the health of the planet, and the enduring harmony of nature and technology. Here, in the crucible of human innovation and environmental conscience, a new chapter in mining is being written—a chapter where excellence, responsibility, and vision converge to forge a cleaner, smarter, and more resilient world for all.
